![]() ![]() If it isn’t showing at the top of search results in your area, then your local area will get less Houzz traffic and thus Houzz will be less relevant.Īs Houzz is not very well-known outside of the home improvement industry, don’t expect homeowners to go straight there to find their designer. Houzz got my attention to begin with by moving to the top of local search results in many towns for the interior designer keyword. To know if it is worth investing in Houzz optimization, you’ll need to follow these steps: Is Houzz Relevant In Your Area? If you are curious, here are the cons of Houzz Pro+ advertising. Instead, my focus is on how you can use the free organic listings to promote your business. Unlike Houzz employees (“Houzz reps”) that promote their Pro+ advertising product, I rarely recommend anyone paying Houzz for advertising. While certified by Houzz (after a training and test), I do not work for them. While the normal first step on determining one’s Houzz potential is a one-to-one Houzz optimization consultation call with me, Studio Designer asked me to write up this do-it-yourself assessment process to support their users.ĭisclaimer: I am an independent marketing provider and consultant. As a Certified Houzz Consultant that has been offering Houzz optimization servicessince 2011, I’ve learned a lot about when Houzz can serve as an amazingly powerful marketing tool for design studios and when it is an outright waste of time. ![]()
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